Plant Light.
Muji Branding Project.
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Problem Statement: How can we create a light that allows plants to thrive while creating a calm atmosphere fitting of Muji’s brand imagery?
Brand Research
I studied the different forms of existing Muji products and evaluated the overall feeling of the brand.
User Research
All Ages + Genders
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Neutral Colors and Simple Forms allows the MUJI aesthetic to be appreciated by many different groups.
Urbanites​
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Most MUJI stores are located in large cities or neighborhoods with high populations.
Simple Lifestyle​​
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MUJI translates to “No Brand Quality Goods”, so it’s audience includes those who appreciate a simple and calm lifestyle.
Ideation
Form Exploration
1:5 Scale
1:1 Scale
Muji Plant Light
Design Details
This planter was designed using MUJI’s brand ideology to allow for easy plant care. This planter includes a dimmable light to both facilitate plant growth and create a calm atmosphere. The light is turned on using a touch-sensitive ring at the top of the planter. This feature allows the user to place a plant anywhere in a space without worrying about its proximity to a window or natural light. It also includes a drainage compartment inspired by an existing MUJI product to allow for easier removal after watering. The form is clean and simple to match the MUJI brand identity.
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Main Materials: Polypropylene, ABS
Dimmable Touch Light System
Water Drainage System
